Are you aware of them.
Advantages and disadvantages of outdoor advertising like billboards.
Although outdoor advertising provides attention and memory values it is doubtful whether it will provide action value.
Instead of searching out customers you can take advantage of the potential customers right outside your door.
The effectiveness of outdoor advertisement cannot be easily measured.
However like any other marketing medium there are pros and cons to this option.
Today the road traffic is.
List of advantages of billboard advertising.
You will be able to target a large and diverse market.
Check out the good and the bad on billboard advertising before you put your ad up there.
Unlike digital advertising you can reach a broader audience through billboards.
It can only supplement all other media of advertising.
Unlike other advertising like a tv or radio commercial that potential customers can turn off billboards are always on and don t give people a chance to turn away.
By indulging in the best practices for advertising by billboards you can ensure that you reap more advantages of this advertising tool and minimize the disadvantages.
Outdoor advertising by itself is not adequate.
Advantages and disadvantages of billboard advertising to be noted.
People of all ages gender and races will be exposed to your billboard advertising.